ONITSUKA TIGER

Seasonal Look Books



Onitsuka Tiger is one of the oldest sportswear companies in the world, beginning in Japan in the 1940s by Mr. Kihachiro Onitsuka and is the forerunner to Asics.

For over six seasons I was responsible for the concept, art direction and design for Onitsuka Tiger’s look books. As well as commissioning talented photographers Ruud Baan and Barrie Hullegie and illustrators and artists such as PIPS:lab and Jo Ratcliffe, I also designed the books with an artisanal approach, combining this with technical innovation.