Scalpel: A Shortcut to Inspiration

Scalpel is a biannual publication created for an exclusive audience of 600 top executives at Pernod Ricard. Its role is to inspire creative collaboration with the best emerging talent in photography, film, art, technology, music, fashion, design, retail and gastronomy, as selected by experts in these fields.

I was given the opportunity to bring this publication to life, from putting together the key team, the creative direction, the design and layout as well as overseeing the print production. The publications are produced to very high standards using a diversity of materials, paper stocks and finishing techniques that reflect the different themes of each issue.