21YO Campaign

Entrepreneur Sam Bronfman, loved royalty and wanted to create an extraordinary Scotch Whisky fit for a queen, and that’s exactly what he did with Royal Salute. The first bottles were launched at the coronation of Queen Elizabeth II to celebrate this momentous occasion. The name takes inspiration from the 21 Gun Salute – a traditional sign of respect at special Royal occasions.

In 2019 Royal Salute launched a new packaging concept for their core range of blended whiskies. Working closely with Thinkers Consulting and illustrator Kristjana Williams on the packaging to create campaign visuals for each blend as well as three short animated films in collaboration with The Panics.