25YO Campaign

In 2019 Royal Salute launched a new packaging concept for their core range of blended whiskies, the 25YO blend is a limited edition available for sale only within the GTR sector. With this in mind and the higher unit price, the concept of a Treasured Whisky was devised.

Working closely with Thinkers Consulting and illustrator Kristjana Williams on the packaging to create campaign materials including key visuals and beauty shots as well as a short animated film made in collaboration with The Panics.