ROYAL SALUTE
25YO Campaign
In 2019 Royal Salute launched a new packaging concept for their core range of blended whiskies, the 25YO blend is a limited edition available for sale only within the GTR sector. With this in mind and the higher unit price, the concept of a Treasured Whisky was devised.
Working closely with Thinkers Consulting and illustrator Kristjana Williams on the packaging to create campaign materials including key visuals and beauty shots as well as a short animated film made in collaboration with The Panics.
Working closely with Thinkers Consulting and illustrator Kristjana Williams on the packaging to create campaign materials including key visuals and beauty shots as well as a short animated film made in collaboration with The Panics.