Dilijan Art Initiative
Launched in 2016, the Dilijan Art Initiative is designed to be a framework for the cultural development of the city of Dilijan and Armenia as a whole. Its mission is to help Dilijan serve as a cultural centre and to promote global understanding through the diverse means of art, research and debate among progressive thinkers and leaders from around the world.
The Armenian alphabet is one of oldest in the world and the country has a rich history which is tied to books. This was a starting point for the brand symbol which forms part of the brand lock up along with the wordmark.
The design of the booklet uses a pastel colour variation of the Armenian flag as a starting point. The pages are trimmed a little shorter each time to reveal the three colours when the booklet is closed.