Martell_The Art of Martell

Creative Direction / Editorial Design

The task was to create a collectable book to mark the tricentennial of this illustrious cognac brand. The publication took as it’s starting point the vast and in-depth Martell archive at Chateau Chanteloup, an archive so extensive that it if it were to be laid out page by page it would stretch for five kilometres.

Working closely with Histoire d’Entreprises we decided to structure the book around Jean Martell’s passion for knowledge and the thirteen books from his original library that sit in the archive. The section headers display modern, graphic interpretations of these books and the chapter titles also remind the reader of books on shelves. The flexible wooden cover includes a disc of wood from a 300 year old tree, primarily used for cooperage, with the tricentennial logo laser etched into it. The 300 page book is extremely visual with whole sections devoted to showing how and where Martell was advertised throughout the ages.