Onitsuka Tiger_Look Books

Creative Direction / Editorial Design

Onitsuka Tiger is one of the oldest sportswear companies in the world, beginning in Japan in the 1940s by Mr. Kihachiro Onitsuka and is the forerunner to Asics.

Concept, art direction and design for Onitsuka Tiger’s look books for six seasons, working with photographers Ruud Baan and Barrie Hullegie and illustrators and artists such as PIPS:lab and Jo Ratcliffe. The books were designed with an artisanal approach and combined with technical innovation.