Royal Salute_Gift Packs
Creative Direction / Packaging Design
Gifting is a big part of Royal Salute’s business and each year a festive pack is launched to celebrate holidays around the world such as Christmas and Chinese New Year. The design of these packs are informed by stories related to royalty and festivities.
Creation of concepts for pack designs and artist selection. One pack took inspiration from the celebration of unity and peace between the British and French crowns in 1520. Another was inspired by the Royal Masquerade Ball held at the prestigious Ranelagh Pleasure Gardens in London in the 18th century. Closely working with the artists and the production teams to realise these beautifully produced packs as well as creating print and digital campaign imagery that was used globally.