The Panics
Brand Design / Graphic Design
Founded in 1998 by Jules Tervoort and Mischa Rozema, PostPanic is a film production company creating work for the advertising, broadcast, retail, and music industries. In 2019 the company renamed themselves The Panics, to allow for the wider scope of their endeavours, such as long format television and commercial film projects.
The brief was short and to the point, “We want to look like a band” and given their unorthodox approach to projects, the punk era seemed to be a good starting point. The Panics logo uses a condensed sans serif typeface, referencing sleeve artwork for bands like the Buzzcocks as well as film poster credits, but the letter ‘I’ is given some punk attitude, a kind of digital glitch. A family of logos were then created, each placed inside a circle, to suggest a bass drum. Website and stationery design, as well as various promotional materials were also part of the brief.